Swiss Design://

As you can see the Swiss design movement has more focus on typography a little more than others the well known and popularized text at the time was the infamous Helvetica or Berthold Akzidenz-Grotesk medium. Color is obviously of importance but I feel as though that the structure consists of the primary, secondary, and some split complementary schemes(can find more info on color theory http://www.tigercolor.com/color-lab/color-theory/color-theory-intro.htm). It is really simple and minimal but it does show a start of braking some boundaries of how the basic format of a design should go. The style as a whole comes a cross as a little tongue-in-cheek about conservative design versus rebellious design.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s