Swiss Design://

As you can see the Swiss design movement has more focus on typography a little more than others the well known and popularized text at the time was the infamous Helvetica or Berthold Akzidenz-Grotesk medium. Color is obviously of importance but I feel as though that the structure consists of the primary, secondary, and some split complementary schemes(can find more info on color theory It is really simple and minimal but it does show a start of braking some boundaries of how the basic format of a design should go. The style as a whole comes a cross as a little tongue-in-cheek about conservative design versus rebellious design.

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